Exploring the local trend of Northeastern Indianapolis reveals a vibrant community where businesses can leverage effective marketing strategies. For instance, restaurant marketing has become increasingly popular, with many establishments utilizing birthday mailers and new mover mailers to attract and retain customers.
More than 70% of Americans celebrate their birthday by dining out, often with parties consisting of 6-10 people. Birthday guests typically spend an average of $78 per table, with the average birthday gathering being a party of 3-4 people. Everyone enjoys receiving personalized birthday mailers or offers in the mail, making it a great opportunity to reach a new audience each month. Family, friends, and coworkers love to go out together to celebrate birthdays, and these birthday groups often spend more money and provide better tips. Additionally, you will benefit from increased word-of-mouth exposure as guests share their experiences on social media or tell friends about their special event, enhancing your restaurant marketing efforts.
Mail to the neighborhoods you are already working in to promote your restaurant marketing efforts. By doing this, you will reach prospective customers with similar demographics and needs. Personalize the mail with the neighbor’s name and highlight your current job’s street/address. Neighbors have likely noticed your vehicles in front of your current job, making it a perfect opportunity. Consider including a special discount while you are 'in the neighborhood' to encourage a quick response. Just provide us with the address of your current job, and we will develop the mailing list for you, whether it’s for birthday mailers or new mover mailers. We offer different sizes to fit your business’s budget, and we can create custom-designed postcards tailored to your business and message. Two mailings per month are available.
Send a welcoming mailer to new movers who have joined your neighborhood, inviting them to try out your local business. Consider including birthday mailers in your strategy to engage with these potential customers.
• Over 40 million people move in the U.S. each year.
• 70% to 90% of new movers are families new to the area (United States Postal Service).
• The majority of new movers are 18-34 years old, and 80% try new products and services from local businesses, making new mover mailers an effective tool for outreach.
• New movers spend more on goods and services in their first six months, making this a prime opportunity for restaurant marketing.
• They are also more likely to become loyal and regular customers.
• People moving into a neighborhood spend an average of $9,400 on establishing their new house as a home (2015 Epsilon study).